HooYu Identify helps businesses to create a frictionless digital customer journey to minimise account opening abandonment and maximise conversion at customer registration, whilst meeting KYC compliance requirements.

HooYu Identify helps regulated businesses to identify and verify their customer’s identity using a range of global identity technologies to confirm name, date of birth and address.

Businesses offering age-sensitive products use HooYu Identify to confirm that their customer is of legal age using tools such as database checks, identity document validation or digital footprint analysis.

As identity fraud and data breaches become more common, fraudsters are harder to detect. HooYu Identify uses tools such as digital footprint analysis, geo-location, facial biometrics and fraud rule engines to make sure that customers are who they say they are.

Many financial institutions are using the range of HooYu identity verification technologies to help manage re-verification of their existing customer base before they are fined by regulators for inadequate Anti-Money Laundering controls.

Online retailers that need an invisible and frictionless process to check customer identity on high-risk or suspicious transactions use HooYu Identify to confirm customer name, address and date of birth, so they can prevent card fraud and approve orders from legitimate customers.

If you'd like to find out more about HooYu Identify, then contact our team today. Our online demos provide you with a clear understanding of how the service works, giving you the answer to any questions you may have.