MrQ integrates HooYu KYC tools and UI/UX layer to deliver smoother customer onboarding journey
London 22nd February 2022 – MrQ, the UK’s fastest growing online casino, has integrated the HooYu KYC platform to improve its customer onboarding and KYC journey.
MrQ.com grew by over 300% in 2021 and customers signing up to play casino and bingo with MrQ can now enjoy a quicker yet more robust customer onboarding process that uses multiple KYC technologies to confirm age and identity.
Smarter technology is one of MrQ’s driving focuses, so when they decided to focus on their customer onboarding journey, they chose HooYu after an evaluation of several KYC providers. Their new KYC waterfall process uses database checks to confirm name, date of birth and address but where data checks fail, a fully customised HooYu journey is triggered. The customer is then guided through a smooth selfie, ID document and proof of address capture process. HooYu then conducts instant facial biometrics, ID document validation and address proofing processes.
The new MrQ HooYu journey speeds up the user onboarding process, with no need to wait for onerous manual validation checks. HooYu also offers additional features in the HooYu journey such as a payment card check service to automate pay-out checks and open banking to help determine customer affordability.
Savvas Fellas, CEO at MrQ, commented, “HooYu forms a big part of our overall strategy. In addition to that we are really aligned on using technology to push the boundaries of how our underlying businesses operate. We see HooYu as a tool that if leveraged properly can have a huge impact on how streamlined our business can ultimately become”
David Pope, HooYu Marketing Director, added, “Here’s another gaming operator that chose HooYu because of the range of KYC services we orchestrate, the ease of our configuration and integration tools and the quality of the UI that glides the user through their KYC steps.”
END
About HooYu
HooYu is a global customer on-boarding platform that provides UI & UX tools to deliver customised mobile or desktop digital journeys. HooYu is engineered not only to increase the integrity of KYC processes but to maximise the percentage of customers that can be successfully on-boarded.
The HooYu digital on-boarding journey combines clever UI & UX with a range of KYC tools. Key UI & UX considerations such as dynamic customer prompts, device language detection, reminder messages, white label customisation, logic steps to reduce friction, and customised journeys all help to maximise the success of customer account opening processes.
To increase the integrity of KYC processes, HooYu is the first identity platform to blend ID document validation, online profile analysis, geo-location and facial biometrics with traditional database checks and PEPS & sanctions screening. Behind all our proprietary KYC technologies is an identity confidence scoring engine that enables regulated entities to use HooYu on a Risk-Based Approach. In this way, high-risk customers can be mandated to offer more evidence of identity than low risk customers.
HooYu is used by tier one banks such as NatWest, leading online gaming operators such as Betfred, challenger banks such as Countingup & many regulated firms across online gaming and financial services.
About MrQ
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo.
Why choose MrQ?
Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. We created MrQ because we wanted to bring a new sense of honesty and transparency to the world of bingo – so that’s what we’ve done. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.
No fluff
We promise to be friendly, honest and to the point with no unnecessary business-talk in sight. You’re not just our customers, you’re our friends (not besties, but ya know, mates) and we don’t want to bore you with long, confusing words.
Customer first
From sign up to a jackpot win, we’re here for you and you alone. Because of that, everything you’ll ever hear from us will be about you. We promise that we’ll get to the point and only tell you what you need to know. And if you ever want to know more, you can always ask.
Responsible
We’re always there for you, so it’s our promise to acknowledge that. If we’ve decided to do something, good or bad, you’ll know about it. If it’s a decision that’s out of our control, we’ll tell you and then help you get to the bottom of it, no questions asked.
