Trussle implements the HooYu KYC journey to remove friction for mortgage-seekers
London 2 March 2021 – KYC and customer onboarding provider, HooYu, announced today that it is working with UK fintech and online mortgage broker, Trussle, to deliver a frictionless onboarding journey for its customers.
Committed to its vision of streamlining more of the mortgage process to provide a more convenient home financing journey for customers, Trussle chose to work with HooYu so they could implement the KYC provider’s configurable digital journey. Trussle customers are now guided through KYC, customised in Trussle branding and HooYu performs real-time validation of proof of identity documents.
The journey also asks customers to provide a selfie and delivers facial biometric comparison with their ID document. Customers can also be prompted to provide proof of address documentation from HooYu for proofing and recency checks so they can move on with their mortgage application at speed.
Founded in 2015 to create a free digital advice platform for first time buyers and homeowners alike, Trussle has supported thousands of customers with their home financing needs. Trussle combines smart technology and human expertise to make faster and more informed mortgage decisions, delivering a better experience and greater certainty for its customers.
Stephanie Marrs, VP Risk and Compliance at Trussle, commented: “Buying a home can be one of the most stressful experiences a person will go through in their lifetime. We’re passionate about improving the process that our customers experience when securing a mortgage. We’re working with HooYu to help make the onboarding journey smoother and to manage fraud risks earlier on in the customer journey. This is another step in our commitment to providing a better mortgage experience for our customers.”
David Pope, HooYu Marketing Director, added: “At HooYu we’re dedicated to creating frictionless customer onboarding journeys with KYC processes that are configured for each customer. The integration of HooYu in the Trussle journey gives customers an even smoother digital experience in the mortgage application process.”
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About Trussle
Trussle is your free online mortgage broker, helping you wherever you are on the ladder. See how much you could borrow or save in minutes. Whether you’re looking to buy a home for the first time, or you’re looking to remortgage for the fourth, our quick online calculators will help you take the next step on your home ownership journey.
Trussle is a trading name of Trussle Lab Ltd, which is authorised and regulated by the Financial Conduct Authority, under firm reference number 924229. Your home may be repossessed if you do not keep up repayments on your mortgage.
More information can be found at https://trussle.com. If you have any questions, please contact Trussle’s PR team at pr@trussle.com
About HooYu
HooYu is a global customer on-boarding platform that provides UI & UX tools to deliver customised mobile or desktop digital journeys. HooYu is engineered not only to increase the integrity of KYC processes but to maximise the percentage of customers that can be successfully on-boarded.
The HooYu digital on-boarding journey combines clever UI & UX with a range of KYC tools. Key UI & UX considerations such as dynamic customer prompts, device language detection, reminder messages, white label customisation, logic steps to reduce friction, and customised journeys all help to maximise the success of customer account opening processes.
To increase the integrity of KYC processes, HooYu is the first identity platform to blend ID document validation, digital footprint analysis, geo-location and facial biometrics with traditional database checks and PEPS & sanctions screening. Behind all our proprietary KYC technologies is an identity confidence scoring engine that enables regulated entities to use HooYu on a Risk-Based Approach. In this way, high-risk customers can be mandated to offer more evidence of identity than low risk customers.
HooYu is used by tier one banks such as NatWest, leading online gaming operators such as Betfred, challenger banks such as Countingup & many regulated firms across online gaming and financial services.
